Huawei AQTC - KSA
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Typecta was faced with the challenge of introducing HUAWEI mobile devices to the untapped Saudi Arabian market. The goal of the 75-day initiative was to raise brand awareness and drive sales in a new, high-potential market. With this in mind, Typecta deployed a team of trained promoters with a target of selling 1,000 Saudi Riyals worth of devices per day per promoter.
The results were impressive, exceeding Huawei’s expectations and achieving a significant increase in expected sales.
Activation Campaign
Client: Huawei
Duration: 75 Days
Location: Saudi Arabia
Launching Strategy
Marketing Plan
Promoter Training
Campaign Supervision
Booth Production
Media Booking
The Challenge
Introducing Huawei devices to the Saudi Arabian market and building brand awareness among consumers.
The Solution
Typecta deployed a team of trained promoters across the cities of Jeddah, Riyadh, and Dammam. The promoters were equipped with all the necessary tools and materials to effectively sell the mobile devices.
Preparation
Typecta prepared 50 branded booths that were strategically placed in malls and venues across Jeddah, Riyadh, and Dammam.
Activation
Typecta provided training to a team of 20 promoters and supervisors, who were also equipped with PoSM and marketing collaterals. The impact was amplified through outdoor ads and in-mall placements.
Rotation
The promoters were deployed evenly across the four cities and rotated from location to location, demonstrating and selling the mobile devices to interested consumers.
The results of the initiative were impressive, with nearly 9,000 units sold over the 75-day duration. This equates to a 900% increase in expected sales, totaling nearly 8,000,000 Saudi Riyals in revenue. The pie chart above shows how Typecta’s team exceeded Huawei’s expectation of selling 1,000 Saudi Riyals worth of devices per day per promoter, demonstrating the effectiveness of the activation. The achieved revenue of ~8,000,000 Saudi Riyals far surpassed the expected revenue of 75,000 Saudi Riyals.
In conclusion, Typecta’s deployment of trained promoters and effective execution of marketing strategies allowed for a successful introduction of Huawei devices to the Saudi Arabian market. The results exceeded expectations and showcased the impact that well-planned and executed initiatives can have on sales and brand awareness.