Investing in a cohesive brand strategy is essential for any business that wants to sell more than just a few hundred units in a given year. It helps build loyalty among customers, increase retention rates, and improve marketing efforts, resulting in higher sales and happier customers.

Balenciaga's recent advertising campaign has caused a stir, with everyone from Kim Kardashian to Fox TV and photographer Gabriele Galimberti feeling the impact.

Artificial intelligence (AI) is revolutionizing the way businesses approach marketing automation. By leveraging machine learning algorithms, businesses can now analyze vast amounts of data and make more informed marketing decisions in real-time.